A new and rather aggressive advertising campaign regarding the Nissan 370Z and GT-R sports cars has kicked off in Britain. The company launched a series of poster and print adverts highlighting the fact that both sports cars are better in terms of performance yet cost less than their equivalent German rivals.

And mind you, Nissan isn't being polite as the automaker is using tongue-in-cheek phrases in the ads such as "The Winner Hans Down," "The Germans Came Off Wurst," "Kaisers Chiefed" and "Deutschland Deutschland Über-Rated".

To further frustrate its German adversaries, the Japanese company took an Audi TTS bearing the slogan "More expensive, slower and less powerful than a Nissan 370Z" around the streets of London. It was joined by a Porsche Cayman adorned with the words "I dream of being as fast as a Nissan 370Z". Ouch...

"It simply challenges the convention of German sportscars being the only benchmark for performance and quality," says Steve McLennan, Nissan Marketing Director.

"Nissan is confident in the ability of 370Z and GT-R to eclipse our comparable German rivals in terms of outright performance and accessibility and it's now time to shout about it."

We still haven't seen the ads on the GT-R, but the 370Z print campaign, which will appear in key men's lifestyle and motoring magazines, plus outdoor poster sites across the UK over the next six months, includes other cars as well such as the BMW Z4 and the Porsche Boxster.

The first outdoor poster concerning the 370Z went on display on the huge 360-degree 47ft tall BFI IMAX billboard at Waterloo, London.

And just in case you're not aware of the 370Z's performance specs and how it compares against the German competition, below are two charts with the basic details, courtesy of Nissan.

Nissan 370Z

Nissan GTR

Nissan Qashqai+2 : Seven seats for large families

Nissan Qashqai for the year of its existence, became a real bestseller. Those who wish to get this compact crossover is still so much that the most unfortunate have to wait for a new car to 10 months. But this little Japanese company - now it has decided to extend its attention and large family. Otherwise, how else to explain the emergence of market semimestnogo Qashqai?



Name of new items - Qashqai +2 - speaks for itself: five in the car coming, and the remaining two tesnyatsya it. However, Nissan does not hide itself: third row is for children or adults is very low (rising to 160 centimeters). So if you need a car to transport a large company, and Qashqai is very happy, you have to choose friends for growth ...



And, of course, prepare to sacrifice quantity carry food: despite the fact that the Nissan 'e extended to 135 millimetres axle base, two extra chairs "stole" part of the luggage. In addition, designers have increased foot space in the first and second row. When the third series of complicated, "the volume of cargo compartment" is 500 litres. "O" cargo capacity crossover with seven passengers on board "modest" Japanese tongues.



"Mnogodetny semeynik" equipped enhanced suspension, and its steering slightly reconfigure. Among the engines intended for semimestnogo crossover - familiar petrol engine volume 1.6 (115 horsepower), and two liters (140 horsepower). Residents of Europe even more fortunate. They will be able to choose among and diesel aggregates - 1.5 - and 2 - a capacity of 106 liters and 150 horsepower, respectively.



O The new prices will be known later. But now you can take turns in the showroom: is not known how many large families priglyanetsya this seven crossover, but certainly no small.

Nissan is preparing a new hybrid car by 2010

Nissan Motor showed a new hybrid electric vehicles (HEV) at the event Advanced Technology Briefing.



A test model is built on Skyline. In the luggage compartment, she is supportive battery. Related Skyline body was used only for the prototype, the very same business model will look different. Tentatively in the Nissan car showrooms will appear by 2010. Nissan already has collected about 40 "test" of machinery and actively exploit them on the territory of Japan and the United States.

The heart of the product was 6 cylinder 3.5 - liter engine without VQ35 boost. Transmission represented 7 - step automatic gearbox. The model can go and only on the electric traction motor without direct use. The possibility of additional battery charging through DVS even when the machine is on the ground.




Batteries for a new car assembled by Automotive Energy Supply Corp (AESC). Cruising at only one battery is not called. It can vary greatly depending on the frequency acceleration and braking.

Gas pedal in cars Nissan is moving back to save fuel

For drivers who like to pursue at the gas pedal, but do not want to overpay for gasoline, the company presented a new Nissan accelerator, which automatically moves back to help the driver to travel long distances.

"Environmental pedal" is a system from Nissan, is the latest innovation among car manufacturers, in the struggle to attract customers technologies designed to save fuel.

Gas pedal automatically moves back to the leg when the system fixes the excessive pressure on the accelerator, while telling the driver that he or she uses more fuel than necessary, say in the company of Nissan.

The sensor is placed environmental driving on the dashboard and shows the level of fuel consumption in real time. Also, he pointed optimal level of fuel consumption of fuel for driving, changing color when the driver exceeds his.

The company Nissan said that their study found that using this system drivers can improve fuel efficiency spending by 10%, in addition the system can be disabled. Japanese car manufacturer, ranks third in the country, plans to begin installation of such pedals in their cars next year.

Gas pedal, invented by Nissan, allowed them one step ahead of Toyota company and its panel "Ecological Movement", which was presented in 2006, she tells the driver if he leads the car fuel in style.

TEST-DRIVE: Nissan Maxima 3.5 SV 2009

Nissan Maxima is fighting for re-opening of its elite essence. And this new view is quite a place to be.


With the introduction in 2002, a new series of cars Nissan Altima, the former at the moment at the peak of popularity Nissan Maxima so to speak, came into decay.

Although both models of these cars were based on the same D-platform and offered the same V6 engine series VQ, Maxima went on sale recession and Nissan now sells these types of vehicles - Altima and Maxima in a ratio of 5 to 1.

All the same dedicated fans Nissan Maxima, "maksimisty", remained faithful to this machine, once declared dors sports car (4DSC) - all in the last year was bought more than 52000 copies Maxima. 2009 Nissan Maxima - this is their reward for years of long wait and voluntary wearing of the status of those lost years.



With the new V6 engine at 290 horsepower, with a new look to the future with dedication and continuity in 4 hdvernyh sports car (4DSC), Nissan Maxima 2009 again looks and functions as not only high-class sedan in nissanovskoy line of cars, but also as a serious player peredneprivodnyh sedans among any modern producer.

NISSAN ALTIMA
Who, until now, could accuse buyers that they sought to easier, but at the same time more powerful and, not least, less expensive Altima? Since 2002, at the V6 engine Altime "razdulsya" up to 270 hp, while Nissan Maxima at the same engine had unimportant, but noticeably lower 255 horsepower.

Looking from the side, the Maxima look like very beginning avantyurno and boldly (though rather silly and actively) with a huge grille, panoramic glass roof with a miniature window (the creators of the innovative idea of the car) and four bucket seats. It seemed that Nissan Maxine really began to "fade".



But with the advent of Nissan Maxima 2009, there were new reasons to make this car again appeared in order nissanovskih model sedans. To start will be interesting is the new remade V6 3.5 litre engine with 290 hp now surpasses "napyschenny" engine Altima second only in sports 306 hp 350Z. And software car called Nissan Xtronic now allows to use the new automatic transmission (crane-regulated transmission), which is much better than the old.

Meanwhile, the new interior Maxima in a new style (which, incidentally, live looks much better than in photographs) is fully established, to differentiate it from any machine in the world billboards and buses approaching the high sedans.

Different parts of interior and fashion a competitive package of entertainment and information capabilities allow car in a way to compete with its more expensive brethren Infinity.



The only thing that distinguishes interior design from Nissan Maxima Infiniti - is one of the main chips last - oval clock on the dashboard.

WHAT IS WITH SLUCHILOS MAXIMA?
By 2009, every new car this series will be equipped with similar engines V6 3.5 litre DOHC with 290 hp and will be managed by the same system peredneprivodnoy Xtronic with crane-controlled transmission.

The base model is known as Maxima 3.5 S and better equipped (and, according to Nissan managers, better selling) model - 3.5 SV, which may be further "bacon" difficult Sports package or elite Premium package and opportunities "to heap up". Also available are two Tehnologicheskih package, which can be compared in models SV. There is also assembled enthusiasts SR-package, but it is unlikely to be formally installed on cars produced at least in the near future.

The official price of a new Nissan Maxima has not been divulged, but we expect that Maxima S in the base instrument that would cost something like $ 31 000, and in bundling SV - $ 33 000. Our assessment of $ 2 600 for Premium and $ 1 900 for Tehnologichnogo packages are based on current offers from Nissan and Infinity. If we take into account these packages (a) in the base instrument Nissan SV (plus $ 200 for ventilated driver's seat), the final price will reach $ 37 700. This price is acceptable, but you should continue reading to find out what actually have to pay money…



LESS ALTIMY, MORE 4DSC
In order to reduce weight and add a sports car dynamics of motion, the wheelbase 2009 Maxima was, as it does not recognize the sad, reduced by 5.08 cm and front wheels were exhibited widely at 3.5 cm, and rear - by 3 cm There are some steps to ensure To increase the rigidity of the body, while the engine and transmission will be "planted" below to improve the center clips force. Aluminium made part of Infinity were mixed with revised geometry and regulation parameters steering has been remade.

And by the way, before 2009 Nissan Maxima went into production, he has been tested with different test-drive in Nyurburgringe.

All these changes in the undercarriage of the car resulted in a car that appeared an excellent balance between quality and convenient travel fast driving. We found, however, that during our predproizvodstvennogo test-drive vehicle were seen by some inexplicable skachuschim pressure in car tires and therefore driving caps with the tyres get a few tense.

However, there is very little peredneprivodnyh cars that can ride a multigrade tyres, and also keep an excellent management while driving through a slalom at speeds over 66 miles, per hour, whirls on testing skidding to 0.83 g of lateral acceleration and while a good way to travel quietly and deliver an isolated drive impression, as can the Nissan Maxima. Where riding Altimy will be rather rough and "trembling", Maxima 2009 pass smoothly, not delivering any inconvenience to its driver.



MORE ENGINE
In pulling the band from Nissan Maxima has all the chances to get ahead Altimu, but the final results we will get after comparing modern models of machines with those of the types of cars that have been advanced to 2007.

Both cars were fitted with a crane-controlled transmission. At this time, Maxim gained 60 miles per hour in 6.5 seconds, which is greater than the rate at Altimy in 2007 (60 m / h for 6.6 seconds). A quarter mile distance also showed the advantage of more horsepower from Nissan Maxima - auto reached this distance of 14.7 seconds at a speed of 97 miles per hour, compared with 15 seconds to 95 m / h at Altimy.

For the full stop at a speed of 60 miles per hour this 3631 pound car with the support of ABS braking and electronic security need all 128 feet to multigrade tyres. This, of course, better than Altimy, but this is far from the world record. Excellent brake pedal is located, has a good and sensitive response. The system of full braking car in front of this very linear and intuitive.



SO, WHERE IS OVALNYE WATCHES?
The interior of the car entirely at the mercy of the central multimedia system based on full hard drives, which interacts with such important details of the package of Technology, as the navigation system with voice identification, as well as XM NavTraffic, 7 - inch color monitor touch with the camera, plus to this on the disk is 9.3 gigabytes of free space to store music.

Also interior of the car has excellent leather seats premium-class, powerful telescopic steering wheel with insets of eucalyptus tree. And this is only a few that can offer elite Premium package.

Even with the reduction wheel base, accessories "in the rear" on the car still remained very numerous and convenient. For example, there are interesting opportunities, as protivodozhdevoy visor for the rear glass and audio management system \ HVAC, hidden in the armrest.



The long list of standard equipment Nissan Maxima only surpassed even longer describe a variety of additional functional packages. All the same as any case, buying Maxima is a very good choice, especially if we compare it with the Acura TL or for example with the Lexus ES 350.

WHY IT'S NOT INFINITI?
As a result, the overall effect of the 2009 Nissan Maxima is consistent with sedans from Infiniti. It is costly, most equipped with the necessary equipment and secured, very comfortable, sporting and completely surpasses its predecessor economical Nissan Altima.

But where is the oval clock? Answer: All modern cars Infinity zadneprivodnye; Nissan peredneprivodny same. Here are the same and substantive and, indeed, the only significant difference between these cars.

While we can not fully appreciate this nissanovskoe offspring, but we can confidently state that triumphant return dors sports car took place. And that, at this point is clearly the best model Nissan Maxima. And driving it much better than, for example, a Toyota Avalon or Honda Accord. And individuality from the machine twice as many than the Toyota Camry or Hyundai Azera.



2009 Nissan Maxima eventually rose to a level that the city truly wear the crown flagship ship flotilla in Nissan. And he does so with pride and pleasure. This car is so good that we can not be surprised if our scenario of Infinity I35 would be an objective for vysokolobyh developers and designers of cars such extra-class.

Now, after deciding all major issues and dilemmas, the only question that remains - whether it is bought dedicated fans Maxima imagine Altman 3.5 SE or waiting, finally, such a miracle, Maxima 3.5 SV 2009? In the second version of their long waiting uniquely crowned with triumph. What once again proves that Nissan did not cast their fans and not forgotten.

Sale Nissan Fairlady Z Version Nismo

In Japan, began selling a new sports car Nissan Fairlady Z Version Nismo. Sporkar equipped exclusive bumpers, protection thresholds and rear spoiler. Changes in on-board computer and the engine compartment lid. A new exhaust system has to increase engine power by 14 kW, as compared with the baseline version. The car got power steering, seats, leather and cloth cover, steering wheel and the lever handle to move, cover the skin, exclusive door trim and new aluminum wheels and Potenza RE050A suspension tuning. About how much is in Japan, Nissan Fairlady Z Version Nismo - not reported.

Buyers will

Nissan 370Z - not car racing, a dynamic, comfortable and most importantly, economical sports, designed for ordinary roads

The place of the European test-drive Nissan 370Z was announced avtopoligon CERAM near Paris. Journalists rather rub one's hands: will have the opportunity to experience the novelty of its elements - in the racing ring. But on arrival in France we waited disappointment: to CERAM we доехали, but only managed to take his parking space and a press center, and all the test routes were laid around the site, on public roads. Official version: Nissan 370Z - not car racing, and to assess its potential, rather ordinary roads. But there was and informal - the economic crisis. After all the tests the machine on the track just means the other costs of gasoline, plus a daily (or even more), replace the tires (and they have 370Z 19-inch, the dimension of 275/35).



A car failed. «The pleasure, as a Porsche for the price of Audi TT», - a verdict rendered is one of the French automobile magazine the previous generation, Nissan 350Z. Perhaps, I am ready to subscribe to these words and for the new version. Despite the fact that under the bonnet of the new «zedki» is the engine volume 3.7 liters, not 3.5 liters, the car became lighter by 32 kg. In particular, due to the fact that the doors, bonnet and boot lid are made of aluminum, the new front suspension has become easier for 25% and back - 8%. Wheelbase Nissan 370Z dropped by 100 mm, and front and rear track, on the contrary, increased by 15 mm and 55 mm respectively, making the vehicle more manoeuvrable.

Nissan 370Z completed seven automatic gearbox or a six mechanics. The machine has the world's first system to synchronize the engine and gearbox Synchro Rev Control (SRC). However, rental cars and on to the mechanics, and machine-gun, I was at a loss: why «zedke» generally require a mechanical box with a beautiful ACPP (technically, both versions are identical - only difference in the gearbox and, consequently, weight: the car with the mechanics at 12 kg lighter)? Because the Nissan 370Z with a machine with the same dynamic as with the mechanics, the more comfortable, and - most importantly - cost. Having heard about this from nissanovskogo engineer, I decided to experiment - traveled the same route in the same style in cars with mechanics and machine. And was struck by the difference in the results: in the car with the mechanics of on-board computer showed an average speed of 38.4 km / h and the flow rate of 17.5 liters per 100 kilometers, and with the machine - 37,0 km / h and 12.3 liters. Given that the car with mechanics, I was driving one, but with Automatic - with a passenger!



eather progress from Nissan 370Z is quite acceptable for sports (which has been tested on tracks zaplatannyh French villages), noise insulation and acoustic comfort - at a level with the exception of wheel arches, in which stones and sand sound very loud.

Records at this time, I did not set out, not even approaching the claimed maximum speed Nissan 370Z - 250 km / h, afraid of fines. Although the French maps, loaded with easy-to-read and easy to use navigation system Nissan, have been identified stationary radars. The French authorities do not do this secrecy, as well as radars are installed on most stretches of road accident as a warning: it does not need to accelerate. Replenishing the budget at the expense of fines with reckless drivers, the French radar system a few years ago «otbila» the cost of its creation, and now works in the plus for the state. Together with the navigation system complete with car bluetooth - communication with the phone, as always at the Nissan, installed easily, the sound quality is good.

Department of Navigation and on-board computer - with the same keyboard, which puts on the Infiniti; button engine start, podrulevye switching speeds - the same as that for cars luxury brand group Nissan. And the whole cabin looks richer than in other cars Nissan. Particularly impressive version looks orange trim salon skin and Alcantara - and nissanovskie designers picked a deep orange hue, which fits well with the black and steel elements. The steering wheel is not painted with the emblem of Nissan, a company Z. And from nissanovskogo «past» - the steering wheel, which is regulated along with the dashboard and, unfortunately, the only angle.



The only passenger not less comfortable than the driver - a big supply of seat adjustments, armrests convenient forms located at the same height. Vision with a good location and the driver and passenger.

Nissan shows electric car worldwide in early August

Nissan shows electric car worldwide in early August

The event should coincide with the date of opening the new headquarters of Nissan Motor in Yokohama. Production of electric starts in a few months.

After several years of development, built dozens of prototypes and concepts, a lot of economic difficulties and a number of joint ventures, project to create a massive electric Nissan, it seems, goes on the home stretch. The company is ready to demonstrate the electric public, but there is, apparently, in several stages.
Writes the oldest British journal Autocar, Nissan Motor plans to hold the first public display of electric during the opening ceremony of the new headquarters for the company in Yokohama. There is 2 August. Official information about the characteristics of the model says little, but Nissan confidently expects to take a leading position in the growing segment, proposing a model that has better than those of competitors, the characteristics at a competitive price (it, incidentally, has not reported a word). The company only said that the range of Mass Electric will be almost twice the figure competitors, such as among Japanese companies may be primarily considered as Mitsubishi and Subaru, have already announced their models prior to mass production. Here, Nissan also intends to be ahead with a plan every year to produce at least 50 000 electric vehicles, which exceeds the most optimistic plans of competitors.
The official debut of the model will be held in October at the International Motor Show in Tokyo. Mass production and sales start early next year, ie somewhat later than those of competitors. Nevertheless, Nissan hopes to leading positions.

Nissan is developing a dual fuel injection system

Company Nissan announced the development of new dual-fuel injection, which, according to representatives from automakers, would improve the fuel efficiency of gasoline engines of the small volume of about four per cent. As stated in the official press release, this technology would be called Dual Injector System and will appear in cars Nissan next year.

A feature of the new system is the fuel injection through the two nozzles in each cylinder, the fuel is sprayed more evenly, which reduces the amount of unburnt fuel and reduce carbon dioxide emissions. In addition, the engine with Dual Injector system will be equipped with continuous variable valve timing on the production and use in the catalyst are less than half of rare metals.

The new Nissan system is similar to direct injection, which, according to representatives of Japanese companies, inefficient use of engines for small volume, since it requires installation of the fuel pump, high pressure, which complicates the design of the engine and udorozhaet. In Nissane "clarify that the units with the Dual Injector System cheaper analogues with conventional direct injection of about 60 per cent.